The advent of technology has made many businesses turn to online advertising to reach their target audience worldwide. This has made internet marketing very competitive and only business that use it effectively succeed in attaining their…

The advent of technology has made many businesses turn to online advertising to reach their target audience worldwide. This has made internet marketing very competitive and only business that use it effectively succeed in attaining their advertising goals. One of the major factors that makes many businesses fail to attain their advertising goals is use of poorly developed websites that fail to attract the targeted audience. Here are some tips on how to create a free website professionally.

1. Animation

Animated images are very effective if they are used in the appropriate manner. However, if they are overused in web creation they make the website ineffective. Higher number of images than required makes the web to load slowly putting off the visitors from the website. You need to use small sized animated images between eight to twelve kilobytes.

2. Frames

Unless it is a must that you have to use frames, they are not necessary when you create a free website. This is because most surfers, browsers, search engines do not like the frames. Search engines display frames as separate pages making visitors lose confidence with the website.

3. Background color

Do not use black background and white text colors in a website is not appealing and may turn a reader away. Surfers without good eyesight will definitely not dare to visit your website if you use these two colors. It is advisable to use brighter colors that are attractive to the surfers and those that do not make the visitor strain to read your information.

4. Banners

Too many banners can have great benefits especially if you have paying advertisers showing their banners in your website. This will mean that you will have more income because of more displays, but this is just a short term benefit. Most website users do not like visiting websites with a lot of banners. It is also worth noting that too many banners make a website load slowly putting off many visitors. You should just place the relevant and targeted banners that the visitors of the websites are willing to click and see what they contain. This is the same case with affiliates whereby your website should only have affiliates that are targeted and relevant to many website surfers.

5. Page titles and meta tags

Page titles play a crucial role in the way people search for websites. The page of your website should be titled in the correct way and according to what the pages is all about in order to make new users know the page they are on. All the pages must have titles. The pages should also contain relevant and quality keywords and meta-tags that help drive traffic to your website. Surfers cannot find your website if the website does not have meta-tags and keywords.

6. Site load time

Websites that load quickly enjoy high traffic than those that load slowly. To ensure that your website loads faster try to use less graphics as much as you can and use only those that will promote your free website. It is also advisable to use less Jpg files because they take long to load making the website slow.

By following the above tips on how to create a free website professionally you are likely to attain your set goals in internet marketing.

By Hendrik Koehler