Without doubt, responsive web design is the future. In just a few years, it will be absolutely necessary for any popular business website to be responsive. As more and more people use their mobile devices to surf the web, the advantages of responsive web design will become progressively more valuable. Microsoft believes...
Without doubt, responsive web design is the future. In just a few years, it will be absolutely necessary for any popular business website to be responsive.
As more and more people use their mobile devices to surf the web, the advantages of responsive web design will become progressively more valuable. Microsoft believes that by 2014, mobile internet will overtake desktop internet usage. Their study already shows that more than 50 percent of all “local” searches are done from mobile devices.
The urgency to develop mobile websites has become imperative; however, the enormous variety of devices is very challenging. Keeping up-to-date with new devices is a stress on both developers and their clients. There are hundreds of devices available, with phones having different screen sizes, accelerometers, and the fact that users behave differently on different devices.
The same is also true for native applications. Businesses had been forced to choose only the most popular devices such as BlackBerry, iPhone, iPad or Kindle, missing out on users of other devices, due to cost and time restraints.
Smart companies realize that user experience is the key to any website. Responsive web design enriches this experience, regardless of whether they use a desktop computer, a smartphone, tablet or even a Smart TV. This will undoubtedly force designers and developers to evolve their thinking even further.
In case you still wonder why RDW is the future, let’s take a look at the top 10 large companies that have embraced responsive web design:
(To experience RWD out wide and squeeze your browser window in, you’ll notice that the main image actually resizes itself to a smaller version. It resizes itself again once you get down towards mobile device width as well.)
Microsoft, inc. is a multinational company that develops a wide range of software products. Microsoft is by far a technology leader that dictates technology trend. They embraced responsive web design. I’m sure there must be a good reason why?
Here's great article as to why Microsoft's Site Redesign Will Introduce Mainstream Business To The Responsive Web
As Oliver Lindberg mentioned in his blog "When a site with the media complexity of Disney went responsive, it really showcased the validity of the approach for delivering multimedia content on the web,"
Sony is another big brand that has embraced responsive web design. as you can see Responsive web design is becoming more and more prevalent as large sites like Sony.com which is just one of many corporate sites that is making it easier for people on mobile devices to experience their site.
Here's what the Cisco team did to create the most advanced network infrastructure in Olympic history and built a legacy for the UK. Another great responsive web design site.
If you love coffee and a Starbuck fan, then you might've noticed a difference in the look and feel of Starbucks.com when you pull up the site on your cell phone. Yes your guess is correct. They've also entirely embraced responsive web design!
Time has the world's largest circulation for a weekly news magazine, and has a readership of 25 million, 20 million of which are in the US. Read about Time's own news article " The New Time.com: A Responsive Global News Site"
About.com is an online resource site. The site's content, which consists of articles, online courses, and multimedia, are organized into channels consisting of various topics, which are authored and maintained by freelance writers referred to as "Guides". About.com reaches approximately 69 million unique visitors per month (that’s a lot, by the way), so they know that visitors will be viewing the site from a multitude of devices. yelp...Responsive Web Design!
Here's what New York Observer wrote about Boston Globe's redesign to responsive web design:
"The spare Globe website has a responsive design that adapts to different window sizes, browsers and devices, and it has a built-in Instapaper-type feature that saves articles for reading off various devices on the subway. The overhaul has incorporated the talents of Boston design firms Filament Group, and Upstatement, as well as a large internal team, and pre-empts the need to build separate apps for each device."
Mashable is a leading source for news, information & resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable's 20 million monthly unique visitors and 6 million social media followers have become one of the most engaged online news communities. Mashable thinks 2013 is the year of responsive web design
By Bo Sepehr