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Responsive is a design approach aimed at making websites look optimal across multiple browsers and platforms. It uses easy reading and navigation, flexible images and unique (per platform) CSS rules to create a successful user experience.
Notably, responsive design is applied to make websites appear attractive and function efficiently on both desktops and mobile devices.
Should your company consider responsive web design?
Well for one, Google recommends it; consider this quote from the Google Webmaster’s Guide: “Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device.”
The reason that Google recommends responsive design is because the agile and seamless presentation of RWD on mobile devices creates a superior user experience.
Not coincidentally, Mashable has called 2013 “the year of responsive design.”
With the growing trend towards mobile devices, experts estimate that 50% of internet usage will be done on smartphones and tablets by 2015.
This creates a huge demand for responsive design. The first companies to jump on board were behemoths like Microsoft, Sony and Starbucks. But now, responsive is a viable and attractive option for many companies.
Saving Money with Responsive Web Design
Increased Traffic: Responsive design has a positive effect on SEO – with uniform domains and better user experience, Google will be more likely to smile on your site in the search rankings. Additionally, RWD can result in lower bounce rates which will keep visitors on your site.
Increased Conversions: Often time, a dedicated website that looks terrific on a computer screen is a mess on your mobile device. Responsive web design can boost your conversion rate just by giving you an attractive mobile presence.
No need for a Mobile App: A common mistake many companies make is deciding they need an expensive mobile application. There are obviously great benefits in developing a mobile app, but not without a strategy. Many businesses would be better off investing in responsive design and gaining the overall traffic and SEO benefits of doing so.
The Uniwebb Estimate Process
Uniwebb does Responsive Web Design and we do it well. If you’re interested in getting a free estimate, follow these simple steps.
