SEO Audits - Learn how to boost your traffic

SEO Audits

 

Uniwebb's SEO Audit Process

During our SEO audit process, the Uniwebb Internet Marketing team of search engine optimization experts review your website in detail and reports on the action items affecting your placement in search engines. The Uniwebb Internet Marketing team has 100+ years combined experience and has encountered every possible SEO problem. Our knowledgeable team is qualified to both identify issues affecting your search engine results positions and address how to handle them.

The SEO audit process begins with an overall analysis of your website to assess what action is needed to best optimize it for search engines. Based on this analysis, Uniwebb offers recommendations for improving your website to boost your overall search engine rankings. These recommendations may include, but are not limited to: duplicate content, broken links, dangling links, similar title tags and meta descriptions, web copy, HTML validation, browser and resolution compatibility, loading times, search engine rankings, site statistics and creating error pages. All of the factors listed above are just some of the many factors Uniwebb will address during the SEO audit process. Each of these factors provide some type of impact in attracting search engine spiders and customers to your site and ultimately affect your rankings in search engines.

The SEO audit project duration is approximately one month; 30 days for the basic plan and 45 days for the market leader. During this time, Uniwebb will complete analyze and assess your website to determine the best strategy for you.

 

Uniwebb offers two standard packages of SEO audits:

 

Basic Plan

  • Pages Reviewed
    Up to 30 pages
  • Audit implementation training/support
    Up to 45 min
  • Complete audit report upon completion
    no
  • Future site strategy (One sheet)
    no
  • Competitive scorecard (Analysis of up to 3 competitors)
    no
  • Backlink report
    no
  • Keyword research (Up to 50 terms)
    yes
  • External link acquisition strategy
    Additional $500.00
  • Analysis Checklist:

  • 301 redirects
    yes
  • Broken links
    yes
  • Canonicalization
    yes
  • Code to text ration
    yes
  • Crawl errors - complete list
    yes
  • Geo-Location>
    yes
  • Google Webmaster tools parameter exclusions
    yes
  • Google Webmaster tools preferred domain
    yes
  • HTML/CSS code review
    yes
  • HTTP status codes - home page
    yes
  • HTTP status codes - sitewide
    yes
  • Image optimization
    yes
  • Internal link structure
    yes
  • Page content
    yes
  • Remote use of Java Script & CSS
    yes
  • Robots.txt configuration
    yes
  • Shared IP addresses
    yes
  • Site compression configuration
    yes
  • Site load time average
    yes
  • Site load time - home page
    yes
  • Sitemap.xml configuration
    yes
  • Sitemap.xml index rate
    yes
  • Static/dynamic URL configuration
    yes
  • Title tag optimization
    yes
  • Analytics program configuration
    no
  • Duplicate content
    no
  • Home page content
    no
  • Information architecture
    no
  • Link profile
    no
  • Site theme and content
    no
  • Spam/malware
    no
  • Top keyword rankings
    no
  • Website conversion
    no
  • Website wrapper
    yes
  • Post audit client implementation review (1 hour)
    yes
  • Duration
    30 Days
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On-Page Factors Affecting SEO

What’s the point in having an attractive website if no one ever sees it? Oftentimes a client will have a beautiful, engaging and well-put-together website that cannot rank in search engines and they don’t understand why. Frequently the culprit in these situations is duplicate content in one form or another. This could mean not enough content on each page, similar or missing title tags and meta descriptions or multiple URLs pointing to the same page. Uniwebb will identify these on-page ranking barriers and recommend the necessary changes. Identifying and fixing these on-page factors can have a significant, immediate and positive impact on your rankings.

 

Identifying Off-Page Factors Affecting Search Positions

Other factors affecting your organic search positions are what are referred to as off-page factors. Off-page factors make up almost 80% of the search engines' ranking algorithm making accurate off-page analysis absolutely critical. These factors include spammy links, link count and brand-name searches. The average web visitor can't spot these off-page factors and it's nearly impossible to identify them manually. Fortunately, at Uniwebb we have a suite of services enabling off-page analysis and comparison. Uniwebb will identify these hard-to-spot factors and recommend a strategy sure to help you in avoiding negative implications that can result otherwise.

 

Server Configuration Search Engine Ranking Factors

There are a number of files on your server (.htaccess, robots.txt and sitemap.xml to name a few) that actually dictate how search engines access and index your content. Optimizing these files so they are configured appropriately can have a huge impact on your rankings.

The .htaccess file is a distributed configuration file. This file allows you to specify and apply configuration directives on your site. This file enables you to call the shots on how users and search engines are directed to specific pages on your site, facilitate custom error pages and apply 301 redirects.

The robots.txt file placed in the root of a website prevents web spiders from accessing specific folders on your website. It is important to follow a specific format when optimizing this file. This file is typically used for folders that dilute the theme of your website or folders providing a dead end to robots, such as PDF files.

The creation, optimization and submission of a sitemap.xml file enables search engine spiders to better crawl your site. It also helps visitors to quickly scan your whole site for relevant information. This file provides a link and a short description of that link for each page of your site, prioritizing each page and providing a hierarchy of the most important pages on your site to the least important pages on your site.

Additional server configurations such as accurate HTTP headers, accurate 404 error pages and page load times affect your search engine traffic as well. Uniwebb will identify and determine the best way for you to optimize these files to ensure positive results.

Are You Ready to Work with the BEST

SEO Audit Team?

Call Toll Free+1 855-uni-webb(864.9322) Email: [email protected]

Speak to our SEO consultants or simply send us your inquiery