Whether you’re a startup restaurateur or you’re running an already-established food business, you can never discount the importance that a website has to offer. However, food business websites have earned this rather-stained reputation of being outdated and lacking of information, two reasons why this niche endured low click-through rate in the past.
Thankfully, a lot of website owners have learned how to blend with the times and address the demand of the masses, so now, you can expect to see well-designed and excellent food business websites that make you want to crave for the food that they’re selling. Now, how do you make sure that you have the best food business website? Read and find out.
- Determine your Target Audience
Who do you want to cater to? Do you look forward to attracting wealth and affluent patrons? Or do you want to market your restaurant business with the middle-class mass market? From the start, it really helps to determine your target audience, so, for example, if there’s a university nearby, chances are, students and teachers are your most frequent customers. If there’s a business complex around the block, then, you can expect to welcome professionals. Always take note of your target audience, as well as their age group, their preferences and, of course, the price range that they are willing to pay so you will have the idea about what type of food to serve, as well as what services they might expect. Once you have defined your target audience, it’s going to be a lot easier for you to design your website. So, if it’s a student-friendly resto, you might want to make your website look clean, bright and hippy, while for a high-end market, you can choose for an elegant and classic-looking website.
- Simplicity is beauty.
There’s no way people will ever visit a cluttered and unnavigable website that takes too long to load. Remember, that your restaurant’s website is your business’ showcase to your would-be customers, so if they find it not at all too pleasing, the thought of an unpleasant restaurant might also stick to their mind. And you don’t want that to happen. So, keep it simple and stick only to providing the most interesting information? That usually includes your hours of operation, phone number, exact direction to your location, and a menu complete with prices and number of servings. Always come up with a complete set of menu and make everything as accessible as possible.
And please, don’t ever opt for a flash or even think of including a background music. They’ll only slowdown the loading of your website, to the point of making it almost impossible to navigate through the pages.
- Create web-based food menus, not PDFs
According to Brian Casel, founder of Restaurant Engine, a web design service exclusively for restaurants, the food menu is a very vital to the success or failure of any food business, so, it is very important that any website should maintain a well-labeled, up-to-date menu listing which potential customers could quickly glance over. While it has been customary among restaurant websites to direct customers to a PDF-formatted menu, this has, however, proved impractical. In fact, a lot of visitors aired their frustration over this. It would always be wise to open a separate menu page and fill it up with a complete list of all the cuisines that you offer. Don’t forget to include images for an extra-added appeal.
About the author – Manilyn Moreno is a writer and caterer. Her specialization is on wedding and outdoor event planning. She also shares tips on managing a catering business at http://www.bettercater.com/.