In today's business environment, having a website is like having a business card, an essential tool to conduct business. In fact, you can do without a business card but not without a website. And contrary to what you might have thought, building a website is not at all complicated. It is very easy.

Building a basic business website is important for three reasons. Firstly, it establishes credibility. It is very hard for customers to comprehend a company that does not have a website. Secondly, having a website attracts customers. Try searching your company name on Google or any other search engine. If you don't feature in a search result then you apparently do not exist for most customers. Finally, a basic website is like having an address. In fact, it is having an address. Your URL is your address on the World Wide Web and even if you don't have a physical office address, you can still function as a valid business if you have a website address. There are many small and even global business entities that surprisingly have a physical registered office address for namesake but conduct their business entirely online.

It pays to have a website right away.

Your basic business website need not be the cat's whiskers or the bee's knees. Waiting to design, develop and present a website that is better than your competition is one of the biggest mistakes that you can make. While it's true that having an elaborate and well-designed website that provides detailed information about your company is a great business driver, not having an online presence while you build it is nothing short of committing harakiri online. On the other hand, it does not make sense to have a website that says 'under construction' or 'coming soon.'

If you are ready to do business, then you should have a basic business website so that potential clients and customers can look you up and contact you if required for more information. Consider this scenario. You put advertisements in the media announcing a new business or product or service. What do you expect? Responses, right? How do you expect people to respond? Do you expect them to do so by calling your telephone number or by physically visiting your office or shop? If so, then you are missing out on more than half your potential customers. The first thing that most customers do before making a purchase is conduct an online research.

Show your customers you mean business.

When a customer sees you have an online presence however meagre or minimal, it reassures them that you are serious about your business. A basic business website is easy to build and design. In fact, once you have a business objective, your brand identity, logo, a brief description about your company, what are the benefits you can offer, how you can bring a positive change in your customers' lives, why your product or service is better, and a few images about your product or service, then you can build a basic functional business website using a professional web design company. It will take you just a few weeks and if you are in a hurry, it can be even done in a fortnight provided you have the basic content ready.

Your basic website can multiply the number of customers you can attract and add significant numbers to your profits.

By: Jason Lagden

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