Integrating guest posts is a definitive way of improving organic search for your website. Website copywriting is fairly simple and requires certain elementary traits to be followed.
Usually a team of writers compose for different clients, and it is important that they are experts in their field. It is not necessary that these writers should have suitable experience in whatever they write about, but must necessarily be good writers.
In case you are into online marketing, SEO (search engine optimization), PR (public relations) or PPC (pay per click) advertising, it is natural that you cater to the different needs of clients at the same time. Your objective of guest post writing could be achieved if you have an able team of writers. The initial step is to have the best writers in business. They should have a flair for writing and that too in a convincing manner. As a person in online publicity, you might have to cater to hospitality, manufacturing, education and financial service sectors simultaneously. Though it is ideal to have a team comprising writers having some experience in the sectors addressed, it is difficult to collect such a team. Your endeavour should be to have members who are capable writers in the first place, and experience would be an added advantage.
- Closer interaction with clients - Before assigning jobs to these writers, a one-to-one interaction with clients is advisable. A proper interaction would help in understanding specific needs of your clients. As your client is the ultimate payer, it is important that his assignments be understood properly. Confusions, whatsoever, must be removed before beginning a project. A regular interaction with your client during the course of a project is desirable. This not only helps your client remain actively involved with a project but also assists in removing doubts that might arise while working out a plan.
- Being aware of target audience - It is essential for a website copywriting expert to write keeping in mind the target audience. Target audience is variable and depends on the nature of your product or service. As already said, these could vary from industrial to commercial, from educational to even entertainment. Depending on the nature of your good or service, your target audience could be high school students, university scholars, housewives, investors, tourists or patients. For each of these targets, the language used in content and its treatment should be distinctive.
Another aspect which a writer must be careful about is the level of understanding of the targeted reader. Contents are written with the perceived fact that a reader is of average intelligence and has average awareness of events and occurrences.
- Sufficient Practice – It is always a great idea to offer enough practice for your team of writers before venturing into more serious assignments. Tests should preferably be given by experienced writers before a new writer becomes truly matured for writing web pages. In initial stages, inconsequential jobs are to be assigned to your team of new writers so that your risk is minimized. The extent of practice depends on the level of experience and knowledge of your writers. Keeping new writers under a mentor is a brilliant grooming exercise. During this grooming period, it is desirable to have a close check of works done by them. They should be trained to visit sites with similar content.
- Maintaining originality - A vital point about website copywriting is originality. An original content always attracts more number of viewers as it is more search engine friendly. Here, it should be noted that a plagiarised content is never accepted by a search engine and the concerned website is rejected.
These are some ways of managing a content team and using it more effectively for different clients.
This post is written by Sarmista Aun who is a web enthusiast. She is also a professional blogger.
Image by Google