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Effective Local Search Optimization and Local SEO Pricing
What's great about Local SEO? It puts you on the "Google" Map
Uniwebb offers a local search optimization solution for companies looking to enhance their local search engine presence. It’s not enough to be the number 1 position in the search results anymore; times are changing, and as they do, search engine results closely follow. As time goes on, Google continues to update search results based on user feedback and user behavior to give users exactly what they want, when they want; in other words, as convenient as possible and as fast as possible. In an effort to be more and more convenient for the user, Google is beginning to display local results whenever applicable. In fact, Google has been increasing the amount of algorithmic weight put on Google Local listings and Maps; and if the recent trend is any indication, that weight will only continue to increase.
With the incorporation of Google Maps in search results, your coveted number 1 position may get bumped. That’s why it’s equally as vital to ensure your Google Local listing is optimized to its fullest potential and that your website is being placed high up in the Google Map results.
Get Placed in Google Maps
So you know you need to optimize your company’s local listing, but how do you go about doing that? Local SEO company, Uniwebb has a proven strategy to optimize both your website and Google Places account for Google Local listings. View our local search pricing chart below to see the features of our local SEO strategy:
Corporate SEO Pricing Plans
Basic Plan
Locations optimized 1 to 3
Keyword research 5 Keywords
Google Places - Setup / Optimization
Google+ Page Setup / Optimization
Google Places - SEO copywriting
Google Places - Photo/Multimedia
Google Places - Categories setup
Google Places - Address matching
Locally Optimized Webpage for Each Location
Setup of Google AdWords Express
Google "Offers" Application Setup
(if offered in your city)
Google Places - Monthly coupon management
Address put on all pages of your website
Local directory submissions 5
Quarterly local directory submissions 5
Citations from Major Data Providers + IYP Portals 5
Initial links built 5
Quarterly from Major Data Providers + IYP Portals 5
Quarterly links built 5
Monthly Google+ Stream Updates 1
Google Map Embedded / Link to Google+ Local on Site
Chances are you’ve visited Google in the past 24 hours… maybe even the last hour… maybe you found this page on Google. The point is, Google is not a luxury in this day and age, it’s a way of life, and that way of life is continuing to change. As Google works to improve its product, the type of results it displays evolves. When you’re searching for a local service how often does Google return Google Map results? The answer: whenever feasible. Google Maps are popping up all over the local search results, and ensuring your business appears high in the Google Local listings is absolutely imperative to your local SEO strategy.
When to Consider Google Maps SEO
When you type in your desired keywords as a search query in Google, does Google Maps dominate the first page? Does your business strictly offer products and services to a very specific and defined location? Is your competition dominating the Google Map listings? If you’ve answered yes to any or all of these questions, a local SEO plan may be just the online marketing strategy you need to outrank your competition.
Consider your target market. There are many industries that would do well to optimize their site for Google Places; namely local companies that are interested primarily in the perception that they are a local company.
Google Local SEO is Critical for the Following Industries:
Local Restaurants/Bakeries/Coffee Shops
Local Maintenance Services (i.e. plumbing, HVAC, maid services)
Local Shops/Stores
Local Auto Mechanics
Local Medical/Dental Offices
Local Moving Companies
Local Landscapers
Local Construction Services
Local Real Estate Companies
Local Insurance Companies
Local Pharmacies
Local Photographers
This is by no means an exhaustive list; give us a call today at 855-864-9322 to see how we can help your local company with its SEO efforts!
Should I Use Local SEO in Conjunction with Traditional SEO?
Local SEO is certainly becoming more and more of a necessity if you want to establish your online presence in search engines, but not every search is displaying local results by default. The best way to ensure you have a strong search engine presence is to integrate your Internet marketing efforts. What better way to saturate the search engine results than to have a strong presence in not only the Google Maps, but also the customary results? Plus, ranking high in the normal results AND the local results could just mean more results for you in one search query! In the normal results, Google limits the amount of times one domain can appear, however, if your Google Places listing appears in addition to your actual website, that’s just another position your company holds and one your competition does not.
What’s more, the normal results tend to pull in Google Places data to provide as much valuable information to the user as possible. That means if you’re ranking in the standard search results, your Google Local information is likely to appear. Thus, when your Google Places listing is optimized, it only reinforces your search engine optimization efforts across the board.
Just Try and Find More Competitive Local Search Pricing
At Uniwebb, we’re all about getting our clients the best ROI possible. A dedicated SEO will work with you to ensure your local presence is optimal and you are getting the best value for your marketing dollar. Our local SEO packages include exactly what you need to get your Google Places listing on the Google Map at a fraction of the price. We’re proud to publish our local SEO pricing online because we know you won’t find a better value anywhere.
Measure ROI on Your Google Local Listing with Call Tracking
Having a means of measuring the success of your local SEO efforts is invaluable. While increased traffic to your website is certainly a preliminary goal, the end goal is a quality lead, right? Oftentimes when a user is looking for a local company or service, as soon as they find the company they want in a Google Local listing they’re on the phone before ever visiting the company’s actual website. Additional leads from your Google Places listing are inevitable; but how do you track them? Uniwebb offers online call tracking services that can be added to any local SEO plan at a discounted rate. With this supplemental service, Uniwebb will incorporate a local phone number into your Google Places listing that is linked to your actual phone number. This phone number is then tracked so you can see how many leads came in via your Google Local listing; allowing you to better gauge the success of your local SEO campaign.
