ecommerce website case study

Medical Imaging AI Applications for Brachial Plexus Detection




eCommmerce platform




Rails 2.4, Ruby 2.3.1, SpreeCommerce, PostgreSQL, Redis

Project Overview

In the digital era, staying current with technology is essential for survival in retail. The mattress industry has been particularly impacted, leading to the need for advanced eCommerce solutions. This eCommerce website case study highlights the development of an enterprise-level eCommerce web application for Memobed, a branded online mattress retailer in Northern California.


Memobed approached Uniwebb Software with a vision to innovate the traditional mattress purchasing experience through an eCommerce platform. This eCommerce website case study discusses the challenge of creating a system that would not only facilitate efficient online transactions but also integrate a charitable program akin to Amazon Smile, enhancing Memobed’s market presence.


The solution was a multi-faceted eCommerce website, as detailed in this eCommerce website case study, which Uniwebb Software developed to meet Memobed’s specific needs. Key features included:

  • Responsive Web Design: Ensuring the eCommerce site was fully adaptable to all devices, crucial for modern eCommerce success.
  • Charitable Integration: An integral part of the eCommerce website allowed NPOs to register and receive donations, seamlessly combining commerce with charity.
  • Marketing Tools: The platform provided sophisticated tools for NPOs to promote the Memobed brand, crucial for expanding eCommerce reach.

Key Features and Technologies

This part of the eCommerce website case study focuses on the specific functionalities implemented:

  • Dynamic eCommerce Product Pages: Designed to enhance customer conversion rates with features such as video demos and custom image holders.
  • Automated Order System: A standout feature in the eCommerce setup, which personalized delivery times based on geolocation.
  • Technology Stack: The eCommerce platform was built using robust technologies including Ruby on Rails and PostgreSQL, with integrations like the Twilio and Fedex APIs enhancing the eCommerce experience.


As this eCommerce website case study illustrates, the deployment of the Memobed platform markedly improved the company’s digital sales and customer engagement. The introduction of an integrated charitable program further elevated Memobed’s profile by aligning purchases with philanthropic contributions.


This eCommerce website case study serves as a testament to how tailored eCommerce solutions can transform a traditional business model. Despite the eventual deactivation of the site due to the owner’s strategic decision, the project successfully demonstrated the impact of innovative eCommerce technologies in the retail sector. The lessons learned from the Memobed project continue to inform best practices in eCommerce website development.

Including this eCommerce website case study in your portfolio will underscore your expertise in developing comprehensive digital solutions that can meet varied and dynamic business needs. It also provides critical insights into project management and the importance of aligning technology with business strategy.


Please note that the Memobed website, as described in this case study, is no longer active. The decision to deactivate the site was made by the owner and does not reflect the success or functionality of the developed eCommerce platform. This case study is presented for informational purposes only to showcase the capabilities and technologies used in the project.


What is the first step in developing an eCommerce website?

The first step is to define your business goals and target audience. This helps in tailoring the design, functionality, and content of your eCommerce site to meet specific customer needs and preferences.

How long does it take to build an eCommerce website?

The timeline can vary significantly based on the complexity of the website and the features required. Typically, a basic eCommerce site can take 2-4 months to develop, while more complex sites may take 6 months or more.

What are the essential features of a successful eCommerce website?

Key features include a user-friendly interface, mobile responsiveness, secure payment gateways, efficient shopping cart and checkout processes, high-quality product images, and SEO-friendly content.

How much does it cost to build an eCommerce website?

Costs can range widely depending on the platform used, custom features, and scale of the site. Basic sites might start from a few thousand dollars, while extensive custom development can run into tens of thousands.

Can I integrate third-party tools with my eCommerce website?

Yes, modern eCommerce platforms can integrate with a variety of third-party tools for payment processing, inventory management, customer relationship management (CRM), and more, enhancing your site’s functionality.

How do I ensure my eCommerce website is secure?

Security can be ensured by using secure sockets layer (SSL) certificates, compliant payment gateways, regular software updates, strong passwords, and security plugins or modules designed for eCommerce.

What are the best platforms for building an eCommerce website?

Popular platforms include Shopify, Magento, WooCommerce, and BigCommerce. The choice depends on your specific needs, such as customization level, scalability, budget, and technical expertise.

How can I optimize my eCommerce website for search engines?

SEO for an eCommerce website involves optimizing product descriptions, using keywords effectively, improving site speed, ensuring mobile-friendliness, and obtaining high-quality backlinks.

How can I improve the loading speed of my eCommerce website?

Improve loading speed by optimizing image sizes, minimizing code, using content delivery networks (CDNs), and choosing fast hosting services.

What kind of support can I expect after my eCommerce website goes live?

Post-launch support should include technical maintenance, security updates, and possibly marketing and SEO services. Ensure your development agency offers these services to keep your website running smoothly.

Team Composition

advanced deep learning solutions

Front-end Developer


Quality Assurance Specialists


Back-end Developer


Project Manager


Graphic Designer

invitation to collaborate

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