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Uniwebb Software is a Sacramento based software solution provider for the shipping industry in California, the US and abroad. This case study focuses on how information technology enables a National Shipping Company to operate within the global shipping market place and maintain a competitive advantage. Information technology is fundamental to all of its business areas.

A lot of marketing "gurus" would have you believe you couldn't possibly create an effective marketing system all by yourself. One of the problems facing many business owners is they simply don't know the pieces of the puzzle that make up an effective marketing system. That's what you're going to learn today and then, you'll be better equipped to create a marketing system for your business and generate the sales results you need to thrive.